This website page is made up of all the latest data, insights, and tendencies you need to help you know how people in Hong Kong use digital gadgets and products and services in 2024.
The corporation’s regularly revised audience figures counsel that Facebook Messenger’s advert attain in Hong Kong was reminiscent of 26.0 % of the full populace At first on the year.
As we noted from the Facebook section previously mentioned however, changes while in the viewers attain figures published in Meta’s advert scheduling resources will not essentially correlate with In general adjustments in its platforms’ active consumer bases.
On a quarterly foundation, the business’s data also expose the sizing of Instagram’s ad audience in Hong Kong remained unchanged amongst Oct 2023 and January 2024.
Being a result, alterations in advertisement arrive at might not necessarily indicate any alter inside the System’s In general consumer base.
“Estimated audience dimension isn't a proxy for month to month or day-to-day Lively consumers, or for engagement. Estimates aren’t designed to match inhabitants, census estimates or other sources, and may differ based upon variables for instance what number of accounts throughout Meta systems somebody has, the quantity of momentary visitors are in a specific geographic area at a specified time, and Meta person-documented demographics.”
Take note: ByteDance’s promotion resources only publish viewers gender data for “feminine” and “male” customers.
In the meantime, TikTok’s advertisement achieve in Hong Kong was such as 1.0 % of your community internet user foundation firstly of your year, irrespective of age.
Be aware: LinkedIn’s advertising and marketing methods only publish audience gender data for “woman” and “male” consumers.
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The initial released figures are termed "advance estimates". The progress estimates consist of the true growth of In general GDP and its main expenditure parts. When much more data become readily available, the advance estimates might be revised.
Take note: Meta’s advertising resources only publish viewers click here gender data for “female” and “male” customers.
This contrasts While using the gender data made available while in the promoting tools of platforms like Facebook, which relies on the gender that end users them selves enter in their unique profile.